Top 5 Communication Apps in Peru Q1 2024: Unified Platform Performance

Throughout the first quarter of 2024, the top 5 communication apps in Peru demonstrated various performance trends in terms of weekly downloads, revenue, and active users. Below is an analysis of the performance of WhatsApp Messenger, Telegram, Messenger, CallApp: Caller ID & Block, and WhatsApp Business.

WhatsApp Messenger saw a fluctuating trend in weekly downloads, peaking at approximately 190K in the last week of January, and then experiencing a dip to around 124K in the last week of February. Despite the fluctuations, the app maintained a strong presence with weekly active users steadily increasing from 19.9M to 20.5M by the end of the quarter.

Telegram experienced a decline in weekly downloads throughout the quarter, starting at 118K in early January and dropping to around 67K by the end of March. However, the app's weekly revenue remained relatively stable, averaging around $2K, with a notable spike to $2.9K in mid-February. Active users hovered around the 812K mark, showing slight fluctuations but no significant changes.

Messenger demonstrated a significant increase in weekly downloads in March, reaching a peak of 167K in mid-March. Revenue for this app was minimal, with only sporadic earnings peaking at $76 in the second week of January. Weekly active users remained relatively stable, fluctuating slightly around the 6.1M mark.

CallApp: Caller ID & Block showed consistent weekly revenue, averaging around $2K, with a peak of $2.4K in the last week of February. Weekly downloads saw a downward trend, starting at 74K in early January and decreasing to approximately 53K by the end of March. Active users, on the other hand, saw a slight increase from 884K to 927K over the quarter.

Lastly, WhatsApp Business experienced a steady weekly download rate, ranging from 43K to 53K throughout the quarter. The app's weekly revenue remained modest, averaging around $300, with a peak of $395 in the last week of February. Active users saw minor fluctuations, maintaining around the 1.1M mark.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's platform.